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A fun interactive iAd for Emirates promoting their luxurious fleet of A380s.

Apple gave Emirates the opportunity to be the first brand in the UK to advertise on the iAd platform. We created a simple interaction which drew in users and rewarded them with an enjoyable experience. This HTML5 ad prompted users to take a seat at the first class bar onboard the A380 by swiping through 40,000ft of sky.

  • Client


  • Role

    UX · Design · Front-end

Up in the clouds

On the way to the first class cabin users could fly through the layers of clouds. We produced realistic cloud formations using a single image, ensuring filesize was kept to a minimum.

Keep going

We made one pixel represent one foot, ensuring the user had to work hard to earn their drink.

Trained by Apple

As we were one of the first in Europe to build an iAd, we received special training at Apple HQ in Silicon Valley and advice from the engineers who built the platform.

Parlez-vous français?

Oui. We built an iAd that could be easily localised and rolled it out to multiple markets and languages.

Case studies