How does a brand built to protect homes become the engine behind entire marketplaces?

Pikl started by insuring homeowners who let their properties on short-term rental platforms, where standard home insurance fell short. As the market matured, its focus moved to the platforms and property managers that connect hosts and guests, backing the risk so they can scale and enter new markets with confidence. The pickle jar was perfect for protecting one home at a time, and the brand now needed to speak to platform decision-makers and show a business built on enablement.

We kept the spirit that made Pikl loved and rebuilt the system around what it does today. The jar was simplified into a flexible icon, and from it runs the Pikl Thread, a device that connects, protects, transforms and unlocks value across the marketplace. New messaging, illustration and a website bring it together for a global B2B audience. The result is a brand that keeps its character while showing platforms exactly how Pikl helps them grow.