How do you brand a company that turns tired combustion fleets electric in hours?

Shift EV is a Cairo-based company on a mission to make electrification affordable for the markets that need it most. Rather than asking fleet operators to buy expensive new electric vehicles, Shift takes a tired combustion vehicle, strips out the engine and replaces it with its own battery system in a matter of hours. The ambition runs further still. Shift wants to become the default provider of third-party batteries, giving the world more choice and a cleaner route to an electric future.

We delivered a complete rebrand and a modern headless website, repositioning Shift as fast, dynamic and unmistakably forward-facing. Through a refreshed identity, considered art direction and original photography shot with the team in Egypt, we built a brand that carries the pace and precision of the technology beneath it. The result is a presence ready to take Shift from regional pioneer to a global name in electric mobility.